Why videos go viral |video| @GrrlScientist | Science | guardian.co.uk

Evolution is happening every day. Evolution is occurring in plain sight. Every time a new niche appears or an existing niche opens up, evolution has the opportunity to go wild. Take human culture for example. Shortly after the internet popped up and created a new niche, popular culture has been undergoing a vast and increasingly rapid transformation. Instead of merely being consumers of other people’s idea of what “pop culture” should look like — a very few people — individuals now are beginning to define and set the trends. Thanks to the internet, regular people like you and I are now creating popular culture.

In this insightful and entertaining video, we meet Kevin Allocca, the trends manager at YouTube, who shares his observations about what makes a video into a phenomenon.

via Why videos go viral |video| @GrrlScientist | Science | guardian.co.uk.

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